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Your site needs to be mobile-friendly – New Google Update

Google recently announced that mobile friendliness will now count as a ranking signal. This means that if you have not optimised your site for mobile yet you may be about to take a hit in Google’s ranking pages.

This update is not exactly surprising with over 80% of internet users owning a mobile phone …

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How Google is evolving

Search engines have been around for as long as people have been using the world wide web. From the start, unless a user knew the exact location of the pages they wanted to view, programmes where needed to help them find what they were looking for. Hence the need for search engines.
The technology of …

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High quality content is a must for SEO

Google will always seek to improve the search engine results presented to users making search queries. We know that there are over 200 factors analysed in their algorithms and SEO professionals spend a lot of time and effort measuring what relative impact they have on search engine ranking results. However, one factor that remains constant …

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Getting it right from the start – Google’s guide to good website building

First let’s start by defining the widely used phrase ‘search engine optimisation’. SEO is the skilled discipline of improving and marketing a website to increase the number and quality of visitors the site receives with a view to conversion.
SEO is a combination of many different interlinking on-line and off-line techniques. It is not just …

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How does the Google Panda 4.0 update affect me?

Officials at Google have been pretty quiet about their latest Panda update of 2014 and have left it up to the search engine optimisation specialists to speculate, test and discuss what effect it has had. So what impact do we think the Google Panda 4.0 update is going to have on search engine rankings? As …

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